Demand generation is more than generating a high volume of leads and delivering them to sales.
Demand generation is about expanding the pipeline with qualified prospects, closing revenue and getting more customers to use your product.
These are the 9 best practices B2B marketers need to adopt in order to build profitable paid search, lead nurturing and content marketing campaigns.
1) Connect Marketing Data Into Your CRM
2) Use List Segments and SDR’s For Lead Nurturing
3) Test Paid Advertisement Channels
4) Run Bottom of Funnel Ads
5) Use Multi-Touch Attribution
6) Collaborate With Customers
7) Search For Better Metrics
8) Re-use Your Best Content
9) Coordinate With Sales