Is SEO Digital Marketing ?

The world of digital marketing is always changing. With new platforms and strategies emerging all the time, it can be hard to keep up. For example, consider the debate over whether SEO is digital marketing. Some people say yes, while others say no. So, which is it?

In this blog post, we’ll take a closer look at SEO and try to answer some of these questions.

What is SEO ?

SEO is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your online visibility so that it appears relevant and valuable to potential customers. 

SEO can be a very effective way to reach new customers and increase web traffic levels.

Search Engine Optimisation

Types of SEO

SEO can be broadly divided into two categories: on-page SEO and off-page SEO. Both on-page and off-page SEO are important for anyone who wants to rank higher in SERPs.

On-page SEO

On-page SEO refers to all the things you can do on your website to help you rank higher in search engine results pages (SERPs). This includes optimizing your website’s title tags, meta descriptions, images, and more. 

Components of On-page SEO

  • Keyword Research
  • Content Optimization
  • Structural Optimization
  • Navigation Optimization
  • Image Optimization

Technical SEO is a subset of on-page SEO that deals with the technical aspects of your website. This includes optimizing your website’s code, structure, and performance. 

Technical SEO is important for anyone who wants to rank higher in SERPs. However, it is often overlooked by many people in the SEO community.Technical SEO is the process in which you work on all the technicalities of a website in order to improve its search engine ranking. 

Off-page optimization

Off-page SEO, on the other hand, refers to all the things you can do outside of your website to help you rank higher in SERPs. This includes link building, social media marketing, and more. 

Components of Off-page SEO 

  • Link Building
  • Guest Posting
  • Social media presence
  • And much more

What is Digital Marketing?

Digital marketing is the process of promoting a brand or product through digital channels. This can include things like social media, email, and paid ads. Digital marketing is a broad term that can encompass a variety of strategies and techniques.

Components of digital marketing

There are many different components of digital marketing. Some of the most common ones include:

  • Search engine optimization (SEO): This involves optimizing a website so that it appears higher on search engine results pages.
  • Social media marketing (SMM): This involves using social media platforms like Facebook, Twitter, and Instagram to promote a brand or product.
  • Pay-per-click advertising (PPC): This involves using platforms like Google AdWords or Facebook Ads to promote a brand or product. PPC is a type of online advertising that involves paying a publisher (typically a website owner) each time someone clicks on an ad. It’s often used as a way to generate traffic to a website, and it can be a very effective way to reach new customers.
  • Email marketing: Email marketing is the process of sending commercial messages to customers or potential customers via email. This can include things like newsletters, product announcements, and promotional offers.
  • Content marketing: Content marketing is the process of creating and sharing content with the goal of attracting and retaining customers. This can include things like blog posts, social media updates, e-books, and whitepapers.

Click on the link below to understand SEO and how it is part of digital marketing

Digital marketing vs traditional marketing

The main difference between digital marketing and traditional marketing is that digital marketing uses digital channels to reach customers, while traditional marketing uses more traditional channels like TV, radio, and print.

Digital marketing is also more effective than traditional marketing in many ways. For example, it allows you to target a specific audience more effectively and it can be more affordable than traditional marketing techniques.

Is SEO Digital Marketing ?

The answer, like with most things in the world of digital marketing, is that it depends. SEO can be a part of your digital marketing strategy, but it’s not the only thing. In fact, SEO is just one piece of the puzzle when it comes to digital marketing. 

That said, SEO can be a very effective tool for driving traffic to your website and improving your search engine rankings. If used correctly, SEO can help you attract more visitors to your site and convert more of them into customers or clients.

Digital marketing is also more effective than traditional marketing in many ways. For example, it allows you to target a specific audience more effectively and it can be more affordable than traditional marketing techniques.

How Does SEO Fit Into Digital Marketing ?

As we mentioned, SEO is just one part of the larger world of digital marketing.

While each digital marketing channel serves a different purpose, they all share one common goal: to attract more visitors to your website and convert those visitors into customers or leads. That’s why it’s important to think of them not as competing channels, but as complementary channels that work together to form a holistic digital marketing strategy.

For example, let’s say you’re running a paid search campaign to promote a new product on your eCommerce store. You might use some key phrases from that campaign in your social media posts or in email newsletters to drive even more traffic to your website. 

Likewise, if you’re running an email marketing campaign promoting a sale or discount on your products, you might also want to run a paid search campaign using those same key phrases so you can capture people who are searching for those terms but haven’t subscribed to your email list yet. 

As you can see, by thinking holistically about your digital marketing strategy, you can get the most out of each individual channel.

Benefits of SEO in Digital Marketing

Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO is important for businesses because it can help them to attract more customers and grow their business. There are many benefits of SEO, but some of the most important ones include:

benefits of SEO Services
  • Increased traffic:

One of the main benefits of SEO is that it can help to increase the amount of traffic that a website receives. This is because higher rankings on search engines mean that more people will see the website.

  • More leads:

SEO can also help businesses to generate more leads. This is because people who find a website through search engines are more likely to be interested in what the website has to offer. 

  • Improved ROI:

Another benefit of SEO is that it can improve the return on investment (ROI) for businesses. This is because SEO can help businesses to save money on advertising and attract more customers. 

  • Competitiveness:

When a website ranks higher, it means that it is more likely to be seen by potential customers. This increases its credibility. SEO is important for businesses because it can help them to stand out from their competitors.

These are just some of the benefits of SEO in digital marketing. If you want to grow your business, it is important to invest in SEO.

How SEO Distinguishes Itself From Other Digital Marketing Channels

With many different channels in the digital marketing funnel, SEO has a few key advantages over these other strategies. 

  • Free organic traffic

First, SEO is one of the most effective ways to drive organic traffic to a website. Unlike paid advertising, which requires you to pay for each click, organic traffic from SEO is free. 

  • Target relevant audience 

SEO is more targeted than many other digital marketing strategies. When people use a search engine to find information online, they usually have a specific question or problem in mind. This means that if your website ranks high for relevant keywords, you’re more likely to get visitors who are actually interested in what you have to offer. 

  • Long-term results 

Good SEO can be a long-term strategy with lasting results. Once you achieve a high rank for certain keywords, it can be difficult for your competitors to overtake you. This can create a significant competitive advantage for your business. 

A website that attracted web traffic through paid ads would not be able to retain users for long and decline in its search engine rankings.

Overall, SEO is an important part of any digital marketing plan. While there are other strategies that can also be effective, SEO offers unique advantages that make it worth considering as part of your overall marketing mix.

SEO vs Digital Marketing

Now that we have discussed the basics of digital marketing and SEO, let’s discuss the main differences between the two. Following are some of the differences between SEO and digital marketing:

  • A subset of digital marketing 

As mentioned, SEO is one of the many digital marketing channels to promote a brand, product, or service. SEO is also one of the most important elements of digital marketing which cannot be ignored if you wish to have your product, service, or brand known among a targeted set of audience.

  • Organic traffic 

SEO is concerned with improving the visibility of a website in organic or unpaid search engine results pages (SERPs).  Digital marketing goes beyond SEO to include other paid or organic channels such as social media, email, and other websites. 

Unlike SEO, which relies on organic traffic from SERPs, digital marketing uses paid channels to reach consumers.

  • Cost-effective 

As SEO does not require any payments, other than its off-page work or what you have to pay the SEO specialist, it is not much expensive. Rather, if done correctly it proves to be a golden goose.

As opposed to other digital marketing channels continuously sucking money from companies as leeches. It requires deep pockets and high payments to digital marketers.

Which is better SEO or Digital Marketing ?

It’s no secret that SEO and digital marketing are two of the most important tools in a business’s arsenal. But which one should you focus on? The answer, of course, depends on your individual business goals and your pockets.

Your business goal

If your goal is to increase brand awareness or drive traffic to your website, then digital marketing is probably a better option. However, if your goal is to improve your search engine ranking or generate leads, then SEO is the way to go. 

While SEO is undoubtedly important, it should not be your only focus. In fact, many digital marketing experts believe that the best way to approach SEO is to think of it as one piece of a larger puzzle. 

By taking a holistic approach to digital marketing, you can achieve better results overall than if you just focused on SEO alone. With SEO you would have long-term results and with other channels, you would have increased brand awareness, therefore one alone cannot do the trick.

Digital marketing and SEO should be used together to create a well-rounded online marketing strategy. Neither one can be left alone, they both play an important role in reaching customers online.

traffic management perth

Your budget

We can all say that digital marketing is not cheap. It is highly expensive. Small business companies which have just started their business journey and entered the market cannot afford to have a digital marketing campaign like the already ruling business giants in the industry.

Their budgets are low and they have a limited amount of resources to work with. This is where we come into the picture. Providing you with the best SEO services to help you boost your search engine ranking at the most affordable rates is our specialty. Contact us for details today


As you can see, SEO and digital marketing go hand-in-hand. You need both to have a successful online presence. But what might not be so clear is how exactly to go about implementing a robust SEO or digital marketing strategy.

If you’re not sure where to start or how to create a solid strategy, we can help. SEO is our specialty and we know how to get your website ranking on the first page of Google search results. Contact us today for a free consultation. We’ll be happy to chat with you about your goals and create a custom plan that fits your needs.