What Are Core Web Vitals? Core Web Vitals are Google’s set of user-focused metrics that measure the quality of page experience. These three metrics assess how quickly a page loads, how responsive it is to user interaction, and how stable the content is as it loads. The three Core Web Vitals are: Largest Contentful Paint […]
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How SEO Helps Small Businesses Compete and Thrive Online If you’re running a small business in today’s digital-first world, being found online isn’t just a luxury – it’s the new standard for staying in business. Whether you’re selling properties, offering services, or building your brand, most of your customers are searching online before making a
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How Website Speed Impacts SEO Rankings in 2025 Page speed has always mattered — but in 2025, it’s critical. As Google continues to refine its algorithm to prioritise user experience, the speed at which your website loads directly influences how well it ranks in search results. Google officially announced page speed as a ranking factor
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Understanding Google’s Algorithm in 2025: A Complete SEO Breakdown Google’s search algorithm is no longer a mystery wrapped in guesswork. As of 2025, it’s a refined system built around measurable user behaviour, content quality, and technical soundness. Understanding how your website is ranked means understanding how Google thinks—through data, relevance, and user intent. What truly
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Mastering Search Intent to Drive High-Quality Traffic In today’s search-driven landscape, ranking on Google is no longer about stuffing the right keywords. It is about understanding why someone is searching in the first place. That “why” is known as search intent, and it is the deciding factor behind every meaningful click. If your content does
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UX and SEO Unite: Why Google Now Ranks Based on Experience Search engines no longer reward websites based only on keywords and backlinks — they now evaluate how users experience your site. User journeys have become a direct ranking signal, shaped by how visitors move through your pages, interact with content, and whether they complete
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Is SEO Digital Marketing ? The world of digital marketing is always changing. With new platforms and strategies emerging all the time, it can be hard to keep up. For example, consider the debate over whether SEO is digital marketing. Some people say yes, while others say no. So, which is it? In this blog
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Top 16 Technical SEO Issues & How To Fix Them Technical SEO is vital to the success of any website. If your website has technical SEO issues, it can hurt your visibility in search engine results pages, which can ultimately lead to fewer visitors and conversions. In this blog post, we’ll discuss some common technical
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Common SEO Scams & Spammy Tactics: What They Are & How To Spot Them SEO is a complex and ever-changing field, and it can be difficult to keep up with the latest trends and best practices. Unfortunately, this also means that there are always people looking to take advantage of unsuspecting businesses. From “black hat”
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SEO Keyword Research Everything You Need To Know About Keyword Research As an SEO professional, part of our job is to ensure that your website appears as high up as possible in search engine results pages (SERPs) for relevant queries. And a big part of making that happen is choosing the right keywords to target.
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